Federico studied Social Communication specialized in Advertising at the USAL, Universidad del Salvador, Argentina.
Prior to founding Mamut Creativity in 2010, he worked for several advertising agencies around the world.
Federico started his career in 1998 at DOWNTOWN Argentina as a Junior Copywriter working for VOGUE, AVIS, Mar del Plata City and the Argentina’s Ministry of Tourism for whom the agency created the Country Brand. He worked at DOWNTOWN Argentina until he became Creative Director of the agency. In 2002 Federico worked at GREY Ecuador and then he is hired by BBDO Costa Rica where he worked for Cervecería de Costa Rica and the Costa Rican Tourism Institute. He joined MCCANN ERICKSON to work for Coca-Cola in Central America and the Caribbean. Then Federico became Creative Director at DDB for brands like Johnnie Walker, Chivas Regal, Brahma and McDonald´s. He is hired by OGILVY to work for Coca-Cola regionally as General Creative Director.
In 2009 he moves to Bahia, Brazil, for a personal project due to his know how in tourism. Since then he starts his independent design and advertising career. Federico worked as a freelancer for many agencies and clients in America and Europe developing also digital work for social media.
In 2014 he joined Grupo Cerca, a Central American company, to run the Design & Communication Department for international magazines such as ¡HOLA!, Domus and Advertising Age.
Federico´s creativity has been recognized by the most important international festivals as: London International Awards, FIAP, Ojo de Iberoamérica, Círculo de Creativos Argentinos “Diente”, New York Festivals, Caracol de Plata México, Festival del Caribe, Volcán de Oro Costa Rica, among others.