Amanco

Amanco is the most important producer company of PVC pipes in Latin America.
The company products provide safe drinking water and sanitation in developing countries. The brief requested a campaign with a social concept that includes the people needs and their cry out for a change. The campaign was designed to reflect Amanco’s vision of a world in which all people deserves the access to clean water. It’s about a fair world with equal opportunities. The strength of the concept “Latin America is thirsty” permitted the campaign to be published all over the region including Brazil.

Copies:
First World. Third World. Isn´t it the same World? Latin America is thirsty.
Don´t we pursuit the progress. Let´s reach it. Latin America is thirsty.
Only on fertile ground the opportunities can grow up. Latin America is thirsty.
We don´t need a better future. We need a future. Latin America is thirsty.

 
Advertising
Copywriting
Design
Art Direction