The campaign “Take what is good” reflected, with all its potential, the optimistic message of Coca-Cola in its communication. In this case we created a series of outdoor pieces for the teenage target. The headlines show that even the worst situation has a positive side.

With brackets your smile shines brighter.
Take what is good.

You are not a late sleeper, you love to dream.
Take what is good.

You are not shy, you are a good listener.
Take what is good.