The client brief was to create a piece for El Gráfico magazine, a football icon all over Latin America and the hispanic market in the United States. The challenge was to show the football passion and the product. This was the reason we appeal to the “Cocacolero” (The Coca-Cola man) a special character that is present in every latin american football stadium.
This icon of the stadium stands always brings with him a tray full of iced Coca-Cola. In this case the brand can’t be more linked to football because, in the tray, we can see the Coca-Cola glasses shaping the football tactic that gave great success to clubs and national teams: The unique 4-4-2.