Coca-Cola

“One Coca-Cola. One Wish” was the slogan for this action. The campaign presented optimistic messages and icons under the Coca-Cola caps. “Stop wars”, “Smile, your friends love you”, “You diserve a salary increase”, “Peace”, “Best kiss ever”, were some of hundreds of messages.
A small gesture becomes really big when the medium is a brand like Coca-Cola.

 

Advertising
Copywriting