Mar del Plata City

Mar del Plata City is one of the touristic icons of Argentina. Its beaches are visited for more than 3 million people every season between national and foreign tourists.
The Ente Municipal de Turismo / EMTUR, requested an ad to generate consciousness among the population and show them that dirt keeps away the tourists from the city beaches.
The result is in sight. A creative ad that is also synthetic and direct. This piece was awarded at the most important creative festivals: London Advertising Awards, New York Festivals, Eagle Awards México, FIAP, Ojo de Iberoamérica, Círculo de Creativos Argentinos / DIENTE, Premio El Cronista, among others.

Copy:
Dirt also scares the tourists. Keep the beaches clean.

turismomardelplata.gov.ar

Advertising
Copywriting
Design
Art Direction