Tech Day

Technology Day is the most important IT conferences tour in in Central America and the Caribbean. But after seven years of success, Technology Day needed to reinvent itself to show an updated image and to maintain leadership in a category everyday more competitive. Design efforts began with a naming work. The first step was to have a stronger but, at the same time, friendly name. Regarding the logotype the idea was to make it fresher and lighter with a renewed shape while keeping its essence intact.


Brand Design
Corporate Identity